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API REFERENCE

数据分析 API

以编程方式获取内容效果数据,构建自定义仪表盘或与 BI 系统集成

分析端点总览

数据分析 API 提供聚合指标查询能力,所有端点均支持时间范围过滤(start_date / end_date)和资源级别过滤(resource_id)。

端点描述
GET /v1/analytics/overview账号级汇总数据:总浏览量、唯一访客数、线索数、平均停留时长
GET /v1/analytics/resources按内容资源分组的效果数据排行
GET /v1/analytics/resources/{id}单个内容资源的详细分析数据
GET /v1/analytics/channels按流量渠道(UTM Source)分组的数据
GET /v1/analytics/leads线索转化趋势数据,按日/周/月聚合
GET /v1/analytics/funnel内容-CTA-线索漏斗转化率分析

查询账号总览数据

# 查询最近30天的账号汇总数据 curl "https://api.cuiniao.com/v1/analytics/overview?start_date=2024-02-15&end_date=2024-03-15" \ -H "Authorization: Bearer ck_live_xxxxxxxxxxxx"

响应示例

{ "period": { "start_date": "2024-02-15", "end_date": "2024-03-15" }, "summary": { "total_page_views": 15842, "unique_visitors": 8921, "total_leads": 247, "lead_conversion_rate": "2.77%", "avg_dwell_seconds": 198, "avg_scroll_depth": "62%" }, "trend": { "page_views_vs_prev": "+18.3%", "leads_vs_prev": "+34.1%" } }
日期格式为 YYYY-MM-DD,时区默认为 UTC+8(中国标准时间)。可通过 timezone 参数指定其他时区。

单内容资源详情

获取单个内容资源的完整分析数据,包括每日趋势、渠道分布和滚动深度分布。

curl "https://api.cuiniao.com/v1/analytics/resources/res_7fK2mPqLxNz?days=14&granularity=day" \ -H "Authorization: Bearer ck_live_xxxxxxxxxxxx"

响应示例(部分)

{ "resource_id": "res_7fK2mPqLxNz", "title": "2024年B2B内容营销趋势报告", "totals": { "page_views": 2341, "unique_visitors": 1876, "leads": 43, "avg_dwell_seconds": 267 }, "scroll_distribution": { "0_25": "12%", "25_50": "18%", "50_75": "28%", "75_100": "42%" }, "top_channels": [ {"source": "linkedin", "visits": 980, "leads": 22}, {"source": "email", "visits": 610, "leads": 14}, {"source": "direct", "visits": 420, "leads": 5}, {"source": "wechat", "visits": 331, "leads": 2} ], "daily_trend": [ {"date": "2024-03-01", "page_views": 182, "leads": 4}, {"date": "2024-03-02", "page_views": 156, "leads": 2} ] }

漏斗分析

漏斗接口展示从内容浏览到线索转化的完整转化路径,帮助识别流失环节。

curl "https://api.cuiniao.com/v1/analytics/funnel?resource_id=res_7fK2mPqLxNz&days=30" \ -H "Authorization: Bearer ck_live_xxxxxxxxxxxx"
{ "funnel_steps": [ {"step": "page_view", "count": 2341, "rate": "100%"}, {"step": "scroll_50pct", "count": 1404, "rate": "60.0%"}, {"step": "cta_view", "count": 980, "rate": "41.9%"}, {"step": "cta_click", "count": 186, "rate": "7.9%"}, {"step": "form_submit", "count": 43, "rate": "1.8%"} ] }